We are Wilf & Friends.
A big welcome to the club!

£0.00 GBP
Free delivery on orders over £35
We are Wilf & Friends.
A big welcome to the club!
In a world full of choice yet short on time, Wilf & Friends is your one-stop children’s lifestyle shop for high quality, design-led clothing, decor and toys.
We’ve got the best products, not all the products, which are thoughtfully curated by me - a mum, teacher and interior designer. Our joyful collection of treasures is here to complement family life and delight grown-ups and little ones with stylish home accessories, imaginative play, memorable gifts and well-deserved treats. You’ll even find our website is designed for one-handed use … because what busy parent can spare two?!
From our family to yours,
Let's have a bit of fun!
Play is a priority around here. We help little ones make sense of the world around them through imagination, creativity and curiosity, supporting their development as they grow and shine.
So, in true W&F style we have designed a game you can play as you browse the site!
1.
Find the hidden cherries on the pages throughout our site.
2.
When you find each cherry, click on them and you will discover a letter that forms part of a word. Take a note of the letters until you have all 4!
3.
Use the secret word to unlock a special page on site, where a treat awaits!
Happy hunting!
Summer Style at Wilf & Friends
Celebrate the return of sunnier days with chic wear, accessories and outdoor fun! Our curated collection is chosen with an eye for quality, longevity, playfulness and joy, and has everything you need for this season and beyond.
We’ve got the best products, not all the products, which are thoughtfully curated by me - a mum, teacher and interior designer. Our joyful collection of treasures is here to complement family life and delight grown ups and little ones with stylish home accessories, imaginative play, memorable gifts and well-deserved treats. Shop our collections below.
New & Trending
The Mushie Collection is new and flying! Shop spoons, cups, bibs and pacifier clips in soft, muted tones, made with non-toxic, food-grade silicone. They’re sure to add a little calm, quality and beauty to your home.
Find all 4 cherries to unlock a secret page and claim your prize! Keep hunting!
What we are all about
at Wilf & Friends
Testimonials from verified Wilf & Friends customers
We absolutely love our sunnies, all ready for our holidays this year! Gorgeous colour and quality too! I can’t wait to order more things from Wilf & Friends who have a stunning collection of products for little ones!
Erin ft. Lachlan
Testimonials from verified Wilf & Friends customers
Wilf & Friends were so helpful as I navigated buying a present for my granddaughters’ birthday. I wasn’t sure what was appropriate for her age, but I knew she loved dressing up so Lauren helped me! She bundled up the perfect gift for her and presented it in a beautiful box with a card. Thank you!
Anne ft Eva
Testimonials from verified Wilf & Friends customers
Just wanted to say thank you! This is my second order with you and I couldn’t be happier with my purchases. The quality of the products to speedy delivery and great customer service. Will definitely be ordering again soon because your products are all so lovely! Thanks for helping with sizing too.
Carly ft Stanley & Orlaith
Testimonials from verified Wilf & Friends customers
Being a fellow Bedfordian meant I could click and collect my order and it was ready for me the same day! You saved me when I needed a last minute gift for my daughter to take to her friend's party! Thank you, thank you, thank you!!
Sophie ft Isabella
Testimonials from verified Wilf & Friends customers
I love Wilf & Friends! There is SO much to choose from and such a great range of clothes, toys & accessories for all ages. Archie loves his sunglasses & they're great quality. His little nursery banner will look great in his nursery too! I'll definitely be buying the matching sets when the summer hits! Lauren is always quick to respond and her prices are fab.
Lauren ft Archie
Enjoyed by them
Shared by you
Join the W&F Community and be the first to hear about special offers, new collection launches and BTS sneak peaks! Oh, and get 10% off as a little thank you from us for joining the crew!
Find all 4 cherries to unlock a secret page and claim your prize! Keep hunting!
...for 10% off your first purchase, brand updates and good vibes!
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