Collection: Understanding the world

Wilf & Friends were so helpful as I navigated buying a present for my granddaughters’ birthday. I wasn’t sure what was appropriate for her age, but I knew she loved dressing up so Lauren helped me! She bundled up the perfect gift for her and presented it in a beautiful box with a card. Thank you!

Just wanted to say thank you! This is my second order with you and I couldn’t be happier with my purchases. The quality of the products to speedy delivery and great customer service. Will definitely be ordering again soon because your products are all so lovely! Thanks for helping with sizing too.

Being a fellow Bedfordian meant I could click and collect my order and it was ready for me the same day! You saved me when I needed a last minute gift for my daughter to take to her friend's party! Thank you, thank you, thank you!!

I love Wilf & Friends! There is SO much to choose from and such a great range of clothes, toys & accessories for all ages. Archie loves his sunglasses & they're great quality. His little nursery banner will look great in his nursery too! I'll definitely be buying the matching sets when the summer hits! Lauren is always quick to respond and her prices are fab.